Sunday, November 25, 2012

Keeping Your Business Top of Mind in Tough Times

An interesting phenomenon occurs when businesses start to feel the pinch of tougher economic times - they reduce their marketing and advertising budgets. Curious isn't it? Just when a push for sales is crucial for success.

Instead of slashing the marketing budget and hunkering down still the storm passes, reassess your expenditures and consider smarter ways to promote your organization. If adjustments need to be made, you might find more affordability - and credibility - in corporate editorial.

If you aren't regularly publishing articles that promote your business, you're missing out on an impressive method for boosting your firm's visibility. Article content is considered to be more credible than advertising copy, and the publication of articles is usually a bargain when compared to the cost of a similarly-sized ad. But if you're thinking you can delegate this project to someone in your office, there are a few things you should know first.

To maximize your editorial opportunities, choose an experienced professional writer who is also familiar with your line of business. And be sure to select someone who understands the nuances of the editorial process and how to get your articles published - in the right places and at the right times.

In addition, your writer should be able to produce compelling and appealing work that speaks to your audience and sells your message. Amateurish compositions by accidental authors can offend editors and be the source of great embarrassment for an organization. When your reputation and your brand are at stake, choose wisely. Select a professional communications consulting firm that is well-qualified to promote your business through creatively-written content and strategic editorial placement.

The Parian Company has more than 15 years experience creating high-quality editorial for a range of industries. Please call us for a complimentary, and confidential, consultation. You are welcome to view some of our past editorial projects by touring the article links at the bottom of our Services page.